Apple Upgrades TV App and Raises Apple TV+ Prices for Bigger Streaming Presence

Key Takeaways:

  • Apple plans to merge separate video marketplaces on its Apple TV devices. This means that you won’t need to use different apps or sections for different types of content.
  • Specific video sections in the iTunes app on iPhone and iPad will be closed, so all video content will be accessible through a single app.
  • Apple TV’s interface, which is available on various platforms like Android, smart TVs, and gaming consoles, will get a visual update. It will adopt a vertical navigation system, similar to what you find on services like Netflix and Amazon Prime Video.

Apple has been working hard to become a top player in the streaming world for a while now.

They basically took this big step in 2019 with Apple TV+.

Now, they’re getting ready to upgrade their TV app, which is like a central hub for lots of content, like Apple TV+ shows, movies, TV you buy or rent, and other streaming services.

The current TV app, from 2018, already shows TV shows from different channels and gives suggestions based on what you like to watch.

But Apple wants to do more.

apple tv is trying to dominance the streaming market

They want their TV app to be the main place for all videos, including shows, movies, and even sports.

A recent report from Bloomberg says Apple’s plan is to get rid of separate apps for buying and renting content. Instead, they’ll put everything into the new TV app.

You’ll also be able to subscribe to channels and more. The big change is a new up-and-down menu, like what Netflix and Amazon Prime Video use.

Plus, the cost of Apple TV+ is going up, from $6.99 to $9.99 a month in the U.S., and probably more in other places. Apple wants to be the place where you find all your shows, not just on their devices, but also on things like Android, smart TVs, and game consoles.


This move by Apple is really a big deal for the streaming world.

It could help sports and other content providers like Major League Soccer and maybe the National Basketball Association.

However, This new and improved TV app is expected to make its debut as early as December 2023, setting the stage for Apple’s ambition to become a dominant force in the streaming aggregation space.

Leave a Comment