X, previously Twitter, is rolling out a new live-streaming service with a strong focus on gaming and live content.
Today, Elon Musk posted a video on his official X page, where he played a game and streamed it using this new service.
Tested the 𝕏 video game streamer system last night. It works!
Will try to complete a Tier 100 Nightmare dungeon tonight live on this platform.
— Elon Musk (@elonmusk) October 2, 2023
The main goal here is to compete with other big players in the market, especially Twitch and YouTube.
Right now, this service is available to Premium subscribers, but anyone can watch the streams.
Here is how the service works:
How to game stream on here (for Premium subscribers) pic.twitter.com/KwpQZRfXF9
— Mark Kalman (@marmars) September 30, 2023
Will ‘X’ be able to sustain and overcome the challenge?
Well, If you’re a live streamer, it might not make sense to pay for X’s live streaming service when you can use YouTube, Facebook, Twitch, and other platforms for free.
It could be a tough sell for X.
But X might try to make it attractive by offering streamers more money, better ways to interact with their audience, or tools to control their content.
They could also make it convenient for people who already use X for other things. Plus, being part of a new platform early on could have benefits.
So, while it’s a challenge, X will need to show why paying for their service is worth it compared to the free options.
We’ll have to wait and see if they can convince streamers to choose them.