Why is Dyson Airwrap so Expensive? (3 Reasons)

You may have heard of the Dyson Airwrap – a revolutionary hair styling tool that claims to smooth, curl, and dry hair without extreme heat.

But with a price tag that often exceeds $780, you might be wondering: Why is the Dyson Airwrap so expensive?


Well, this guide will break down the technology behind this, its benefits, and whether it’s worth the investment for your hair care routine.

Let’s move on…

Reasons behind the high cost of the Dyson Airwrap

Dyson Airwrap is really expensive primarily due to its innovative technology, high-quality components, and versatility.

Here’s a detailed breakdown:

1) It uses the Coanda Effect

because It uses advanced technology

This is the greatest edition of Dyson Airwrap making it unique from the other hair styling tool available in the market right now.

Coanda effect is powered by the Dyson digital V9 motor, which spins at up to 110,000 revolutions per minute (rpm) and generates a high-pressure airflow of up to 13 liters per second (l/s).

This airflow is precisely controlled by six slots in each attachment that create an area of low pressure around them.

When hair is placed near these slots, it is attracted by the airflow and self-wraps around the attachment.

This process is more gentle on the hair than traditional heat styling tools, because it uses less heat and avoids direct contact with the hair.

2) Digital motor

Digital motor is not only responsible for creating the Coanda effect, but also for controlling the airflow and temperature of the device.

It has a 13-blade impeller that reduces turbulence and noise, making the device quieter than most hair dryers.

The motor also has a smart microchip that regulates the speed and power of the airflow according to the selected attachment and setting.

The device has three speed settings (low, medium, and high) and four heat settings (28°C, 60°C, 80°C, and 100°C), which can be adjusted by the user depending on their hair type and desired style.


3) Intelligent heat control

Another important technology of the Dyson Airwrap is the intelligent heat control, which ensures that the device does not overheat and damage the hair.

The device has a glass bead thermistor that measures the air temperature 40 times a second and sends the data to the microchip.

The microchip then adjusts the power of the heating element to maintain a consistent and optimal temperature for styling.

The main purpose of this system is to prevent the device from getting too hot to touch.

For this, the device has a heat shield that covers the attachments and insulates them from the heating element.

4) Multiple Attachments

It offers multiple attachments

It comes with high-quality multiple attachments, different barrels for curling and straightening, a round brush, and a pre-styling dryer.

The main purpose of attachments is to let the user for a wide range of styling options so that users can create various looks with just one tool.

This, I think an excellent feature that made it the most desired tool in today’s era!

5) High-end design

It has a High-end design

Design is an important factor in the appeal of a product, and consumers are often willing to pay a premium for visually appealing and well-designed products.

In the case of the Dyson Airwrap, the high-end design is likely a significant factor in its high price point.

It has a compact and lightweight design which makes it easy to handle and use. It also has a high-quality finish, with a smooth, shiny surface that gives it a premium look and feel.

The design of the product likely involves a significant amount of research and development, as well as costly materials and manufacturing processes, which all contribute to the overall cost of the product.

♦ The Complete version comes with seven attachments:

  • pre-styling dryer, which is a concentrator nozzle that can dry hair from wet to damp before styling.
  • Two pairs of Airwrap barrels, which are curling tongs that use the Coanda effect to create curls or waves. There are two sizes of barrels: 30mm for tighter curls or waves, and 40mm for looser curls or waves. Each size comes with two barrels: one for clockwise curls or waves, and one for counterclockwise curls or waves.
  • firm smoothing brush, which is a paddle brush that uses the Coanda effect to smooth and straighten frizz-prone hair.
  • soft smoothing brush, which is another paddle brush that uses the Coanda effect to smooth and straighten fine or limp hair.
  • round volumizing brush, which is a round brush that uses the Coanda effect to add volume and shape to flat or fine hair.

♦ The Long version comes with six attachments:

  • A pre-styling dryer.
  • Two pairs of long Airwrap barrels, which are longer versions of the curling tongs that can accommodate longer hair. They have the same sizes and directions as the regular Airwrap barrels.
  • A firm smoothing brush.
  • A soft smoothing brush.
  • A round volumizing brush.
In conclusion, it is expensive because it uses innovative technology, is made of high-quality materials, comes with multiple attachments, and has a strong brand reputation.


Despite its high price, many people are willing to pay for its convenience and quality.


Q: What makes the Dyson Airwrap different from other hair styling tools?

Dyson Airwrap is different from other hair styling tools because it uses a unique airflow technology called the “Coanda effect,” which allows it to style hair without using extreme heat.

It has multiple attachments that can create different styles, reducing the need for multiple tools.

Q: Is the Dyson Airwrap suitable for all hair types?

Yes, the Dyson Airwrap is suitable for all hair types because it has multiple attachments that can create different styles and adjust to different hair types.

Additionally, the “Coanda effect” technology helps protect hair from extreme heat damage.