Why is Dyson Airwrap so Expensive? (3 Reasons)

You may have heard of the Dyson Airwrap – a revolutionary hair styling tool that claims to smooth, curl, and dry hair without extreme heat.

But with a price tag that often exceeds $780, you might be wondering: why is the Dyson Airwrap so expensive?


Well, In this article, I’ll break down the technology behind this, its benefits, and whether it’s worth the investment for your hair care routine.

Here we go! Let’s dive into it…

Why is Dyson Airwrap so expensive?

In short: Dyson Airwrap is considered expensive primarily due to its innovative technology, high-quality components, and versatility.

Here’s a detailed breakdown of the technology used in Airwrap:

1. It uses Coanda Effect

because It uses advanced technology

This might be the greatest edition of Dyson Airwrap that made it unique from the other hair styling tool available in the market right now.

Coanda effect works by using high-velocity air to wrap the hair around a ceramic barrel, which is then heated to style the hair.

This process is more gentle on the hair than traditional heat styling tools, because it uses less heat and avoids direct contact with the hair.

The complexity of this technology, and the research and development that went into creating it, contribute to the high cost of the Airwrap.

2. It offers multiple attachments

It offers multiple attachments

It comes with high-quality multiple attachments, different barrels for curling and straightening, a round brush, and a pre-styling dryer.

The main purpose of attachments is to let the user for a wide range of styling options so that users can create various looks with just one tool.

This, I think an excellent feature that made it the most desired tool in today’s era!

3. It has a High-end design

It has a High-end design

Design is an important factor in the appeal of a product, and consumers are often willing to pay a premium for visually appealing and well-designed products.

In the case of the Dyson Airwrap, the high-end design is likely a significant factor in its high price point.

It has a compact and lightweight design which makes it easy to handle and use. It also has a high-quality finish, with a smooth, shiny surface that gives it a premium look and feels.

The design of the product likely involves a significant amount of research and development, as well as costly materials and manufacturing processes, which all contribute to the overall cost of the product.

In conclusion, it is expensive because it uses innovative technology, is made of high-quality materials, comes with multiple attachments, and has a strong brand reputation.

Despite its high price, many people are willing to pay for its convenience and quality.


Q: Why is the Dyson Airwrap more expensive than other hair styling tools?

Dyson Airwrap is more expensive because it has advanced features, such as the “Coanda effect,” a unique airflow that helps style hair without using extreme heat.

It also has a sleek design and comes with multiple attachments, accessories, and advanced technology.

Q: What makes the Dyson Airwrap different from other hair styling tools?

Dyson Airwrap is different from other hair styling tools because it uses a unique airflow technology called the “Coanda effect,” which allows it to style hair without using extreme heat. It has multiple attachments that can create different styles, reducing the need for multiple tools.

Q: Is the Dyson Airwrap suitable for all hair types?

Yes, the Dyson Airwrap is suitable for all hair types because it has multiple attachments that can create different styles and adjust to different hair types. Additionally, the “Coanda effect” technology helps protect hair from extreme heat damage.

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