Do People Still Watch TV When There Are 50 Percent Commercials?


Homespoiler, are people still into watching TV these days in 2023? And if they are, what kind of stuff do they actually watch? I mean, isn’t it true that most TV shows are just bombarded with commercials, like 50 percent of the time?—Josep, Newyork.

Have a question or opinion like Josep’s? Send them here.


Josep, that’s an interesting question!

First of all, let me tell you how many people watch TV in 2023. According to a report from, there are at least 5.46 billion TV viewers around the world in 2023.

That’s a lot of people, right? And this number is expected to increase to 5.69 billion TV users by 2027.

So, yes, people still watch TV in 2023, and they will probably continue to do so in the future.

However, this does not mean that people watch TV the same way as before.

The global broadcast and cable TV market is expected to grow by only 3% annually from 2023 to 2030, while the streaming global market was valued at $89.03 billion in 2022 and is expected to grow by 21.5% annually from 2023 to 2030.

That’s huge! You can read this article on why TV is still relevant in today’s media landscape here.

Regarding commercials,

It’s true they are a part of the traditional TV experience, but that’s how companies make money!

However, you have options; if you don’t want to get bothered by the commercials, shift to an ad-free streaming service like Netflix or Disne+ or subscribe to premium cable channels that offer fewer commercials, or utilize DVR services to record your favorite shows and skip through the commercials when watching them later.

Matt Ackeret says,

“I don’t care how many commercials it has, since I have skipped them for decades with VCRs and TiVos. Also, I use commercial-free streaming services. Yes, I watch TV, and mostly broadcast shows too—still, cable is worth it, for not having to deal with antenna reception, etc.”

So, to summarize, yes, people still watch TV in 2023, but not necessarily in the same way or for the same reasons as before.

They have more options and choices than ever before.

Some people watch traditional TV with more commercials, while others watch streaming TV with less or no commercials.

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